2022, April 4th. Causeway Bay, SOGO.

The Lifestyle Contempt Chain

People are willing to spend extra money to buy better quality products. The motivation is that they want to improve their level of life and work, and then improve themselves and enter the social circle of life to the upper level. Therefore, designing new products based on the needs of users in the lifestyle contempt chain is becoming the design direction of soft power that designers should focus on analyzing the insights.

生活型態鄙視鏈

人們願意多花錢買更好品質的產品，原動力在於想提升生活/工作的水平，進而提升自己，進入往上一層的生活社交圈。所以基於生活型態鄙視鏈用戶需求來設計新產品，就成了設計師該著重分析洞察的軟實力發展方向了。