TCL 10 5G Is Here
5G era is coming for mainstream users.
How is technology changing our life? It’s changing our behaviors and experiences because of new features, especially 5G will change user behaviors in mobile phone streaming experiences.
Since mid-2018, my team and I were investigating how we do a 5G smartphone product strategy with the TCL brand, a well-known TV brand globally, but it’s new in the smartphone product:
(1) On the market side, we have been researching technology trends, market trends, customer insights, user insights, and investment risk evaluation.
(2) From the company strategy side, we have done many cross-function team meetings, critical supply chain meetings to make sure we can do 5G products with sourcing capabilities.
(3) On the commercial side, we have done multi-carrier customer presentations to introduce the long term and short term product strategy to get customer trust. And we kept promoting our TCL first 5G smartphone, especially my industrial design team played a key role and did an excellent job to help to get the award from one of the critical carriers to build confidence to top-level for 5G investment decision.
We decided to apply affordable innovation ideas into our first 5G smartphone. We want most of the users can afford to buy a 5G smartphone to enlarge 5G market share quickly so that it can be a standard feature to change people’s everyday behaviors and experiences.
TCL 10 5G is not just a 5G phone; it has NXTVISION technology to support excellent viewing experience with quad-camera to help you to catch every moment in your daily life.
Here is the video to introduce the TCL 10 5G smartphone, a good job from Fearlessly Frank from London UK.
