GOOD DESIGN AWARD website

TCL 10 Pro Won G-MARK (GOOD DESIGN AWARD) / Special Award 2020.

Shiuan-Hung, Shane Lee
2 min readOct 23, 2020

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October 23rd, 2020
Shane Lee

We did not have a chance to present our product & design in person, but from the product itself to express, the judges can see how my product managers and design team worked hard to find a decent approach in product strategy and design.

TCL 10 Pro Smartphone wins GOOD DESIGN AWARD / Special Award 2020

From G-Mark Evaluation:

While this is a low-cost, middle-range smartphone, we’d like to highly praise the company’s efforts in achieving a level of functionality not seen in other similar models, with features like its display fingerprint reader and a function that enables you to control other household electrical appliances remotely. The high-performance four-camera system module that is unobtrusively embedded into the back of the body gives it a distinctive appearance and displays technological prowess and a high design concept that aims for a noiseless exterior. The matt finish texture on the back is also very original, and the sides are smoothly curved to create a display with a screen to body ratio of 93.3%, which allows it to be highly immersive and for the UI to be very user friendly. Despite its price range, this product embodied a strong appeal to consumers’ needs, which resonated with the judges and gained praise.

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Shiuan-Hung, Shane Lee
Shiuan-Hung, Shane Lee

Written by Shiuan-Hung, Shane Lee

I am a storyteller, design thinker, influencer, and true practitioner to make concepts as real productions. 現職:TCL集團設計創新中心總經理

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