It’s a design promotion webpages under TCL’s official global website.
It’s a site that introduces TCL’s product design story to help the TCL brand transform from a traditional manufacturing brand image into a lifestyle user-centric global giant brand image.
It’s a medium to demonstrate how “Design Innovation” can help a hardware-driven company to become a soft-power-driven Glocalization corporate with still hardware & strong technology behind as a foundation.
It’s a result-oriented product design portfolio that shows the value of design language & methodology is critical to unify the full range of product categories from design concept to mass production and Go-To-Marketing strategy in visualization.
It’s an ego wall to motivate the current almost 200 TCL designers in TCL Design Innovation Center (DIC) as the multidisciplinary group of designers sharing a singular mission to conceptualize outstanding industrial design, intuitive user experience & best aesthetic visual design for all our users, and demonstrate TCL’s brand spirit of INSPIRE GREATNESS.
TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company’s overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.
TCL Design Website: http://design.tcl.com
